(i) SoundCloud Network, which covered the firm’s main business inclusive of listener subscriptions to its streaming service plus creator subscriptions to its distribution/services business and This part of the business has accelerated since Repost was acquired back in 2019, with Repost playing a central role in SoundCloud’s artist services strategy.įor its 2020 report, SoundCloud organized its business into two divisions: Today’s news marks the latest phase in the evolution of SoundCloud’s creator-facing services business. Tracy Chan writes in his blog post that “the launch of SoundCloud for Artists and new names of our subscription plans set the stage for what’s next, with new products, features, and services to come”.
Pro Unlimited is now Next Pro (Starting at $7.50/month)Īdditionally, SoundCloud says its new dashboard will provide “simplified access” to monetization, distribution, and promotional tools in one location and that all existing tracks and releases have already been automatically migrated to artists’ new dashboards. Repost is now Next Plus (Starting at $2.50/month). In addition to launching the rebranded artist services platform, SoundCloud has renamed its subscription plans, which Chan writes, will “better align with our mission to empower artists with the tools needed to thrive”. He adds that, “SoundCloud for Artists is now your centralized home for all things distribution, promotion, monetization, and more”.Ĭhan notes later in the blog post that “SoundCloud for Artists is how we collaborate, create, and celebrate something better together for who’s Next in music” and claims that “SoundCloud is the world’s largest community of music creators, 40M strong”. SoundCloud for Artists, says Tracy Chan, in a blog post published on Thursday (October 13), is “an elevated, all-in-one platform for artists to connect with fans and accelerate their careers”. Prior to joining Twitch, Chan was Director of Product Management at Spotify, where he led the strategy and development of analytics tools for artists and labels, including Spotify Analytics and… Spotify for Artists. The rebranded services platform was announced on Thursday (October 13) by Tracy Chan, SoundCloud’s Senior Vice President of Creator, and former Head of Music at Twitch. Now, all of that has been reborn as ‘SoundCloud for Artists’. 
At the time, it said that it was aimed at “serious artists who want to take their career to the next level”. ‘SoundCloud for Artists’ was formerly known as ‘Repost’ which SoundCloud acquired in May 2019 for around $15 million.įollowing the acquisition of Repost, in April 2020, SoundCloud launched its Repost by SoundCloud marketing and distribution platform.
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